Case study - End to end design and build of Relio mobile app
Outcome
Discovery insights on the problem space for venues and users led to winning an innovation grant from the NSW Department of Investment with Swivvel approved to build the MVP. The MVP mobile app was a great success, acquiring 5000 users within the first month.
Capabilities used
The Relio founders had an idea based on a problem they each individually experienced during a night out, so the initial brief was to validate the problem space with potential users and venues. The problem the team were trying to solve was:
- Under utilised bars, pubs and nightclubs struggle to attract new or repeat customers in real-time due to dated technological approaches (sign outside venue or pre planned social media marketing campaigns)
- Patrons want to go out, but struggle to see what’s on seamlessly when making decisions on the go
- Venues lack deep insights and analytics into patron demographics, activity, and loyalty status
From the participants in our discovery interviews:
- 75% looked at 3-10 websites to plan a night out and found this highly frustrating and time consuming
- 85% planned with inaccurate information from sources like Timeout, which provide static and day agnostic information
- 70% wished to explore new venues but refrained due to limited information and sprawled venue locations in Sydney
- 85% of venues wanted to reward loyal customers and provide incentives to help drive business on off-peak days / hours
This was true end to end product design right from problem validation, to solution validation, right through to build and delivering the service through the latest technologies and stacks. This involved the unique combination of service design, UX and software engineering capabilities to pull off this successful result
We recognised that strongly understanding and validating the problem space was foundational to project success, initiating the project with 30 discovery interviews to create a customer insights deck.
We ideated with Relio’s directors potential monetisation avenues, feasibility tested each avenue and incorporated them into the design phase.
We executed hi-fidelity usability testing by designing a clickable prototype of the potential solution and tested this over several iterations with over 30 participants.
Swivvel progressed into build, with React-Native, Python and Node.js for the backend. Data is stored in MongoDB (noSQL) and several automated scripts are run via AWS Lambda.
Discovery insights on the problem space for venues and users led to winning an innovation grant from the NSW Department of Investment with Swivvel approved to build the MVP.
The MVP mobile app was a great success, acquiring 500 users in the first week, with a total of 3000 downloads within the first month.
We built Relio in a way that allows the founding team to be as hands off as they like, automating every part of their service including the updating of events, happy hour deals and venue busyness data.
View our design and build by downloading Relio on the App Store or the Play Store.
- NSW Department of Investment
- Grant funding
- Within first month of launch
- 5000 users and growing